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This site states the following, "The Hotel Berchielli is distinguished by its rooms, one of which faces directly on the Lungarno degli Acciaiuoli, an elegant river bank that connects the Ponte Vecchio with Ponte Santa Trinita on the right shore,." We noticed that the web site said " Overlooking the Arno River, just a short distance from the Ponte Vecchio and Piazza della Signoria, Hotel Berchielli - a recently renovated 4-star hotel - is one of the landmarks in Florentine hospitality." It also stated " Berchielli, accommodations florence,." The header had Hotel Berchielli Florence as the highest ranking keyword. It was followed by Hotel Berchielli, Florence Hotel Berchielli, and Florence 4 Star Hotel which isn't as ranked as highly as Hotel Berchielli Florence. The next words the site uses is 4 Star Accommodation Florence. Florence 4 Star was also included and will not be viewed by web engines.